In order to sell your property, it is important to market it properly. When listing your property with Benson Bunch, we offer you free marketing services including professional photography and videography. Today we had a chat with the person in charge of video and photo to ask him how good visual marketing can help selling a property.

First up let me ask you, for how long have you done property photography and videography?

I started out by doing studio shoots mostly, for example taking family portraits. I then moved on to freelance work covering festivals, events and property. I then decided to sell the studio business and pursue my true passion for property. I also found that there was a niche market for property videography. With my experience from filming festivals and events, I felt that I could add my own touch to property videos which allowed me to catch attention and would keep people interested and engaged. I have been focusing on property only for the last four years now.

How important do you think good photos and videos are to market a property? 

“Very important, photography is key as on property websites such as Rightmove it is the first thing people look at. From that first picture they usually decide whether they want to see more of the property or not, so it is very important that the shots are right. I think the importance of videos are very upcoming at the moment, especially with the pandemic. Videos can be a great replacement for in person viewings as it captures the entire property. I also think videos can be more captivating and more interesting than photos. Additionally, it is great for social media, a video automatically catches attention. Especially compared to photo slide shows on Instagram, where you manually have to look through all the images, a video is a lot easier.”

How would you best capture a property?

“I think it is important that the photos are as useful as possible for the viewer and in order to do that you have to capture the room from that perspective. For videos I use my own creativity to find an angle that brings it to live. With videos this is great to do as it gives you more freedom to shoot and leave things up to the imagination of the viewers.”

How would you describe your experience in working with Benson Bunch?

“It has been brilliant to be honest because everyone is very helpful. We have a Whatsapp group which is great for communication as it is easy to share and approve marketing materials. It also helps to work more efficiently as I can edit and change materials based on everyone’s feedback so it is a really quick and direct way of working.

Lastly, do you have any tips on how to make a property look best with small details, for example some flowers on the table, or would you say that this does not really matter?

“Details like that definitely matter, the mindset has to be to make the house look its best to sell it, so it is necessary to get as much attention as possible. The way to do this is definitely adding details to draw attention. For example, a filled bath tub with bubbles and candles by the bath work particularly well, because the client can imagine themselves coming home after a long day at work and relaxing there. These details also give it a homely feeling. Cakes or cheeseboards in the kitchen work well too. Lastly of course, the house has to be as clean and tidy as possible.”

When listing your property with Benson Bunch we include high resolution photography and videography in our services for free. For any examples of the videos, please have a look at our YouTube Channel: https://www.youtube.com/channel/UCzwkOx7iEencsfYRQ6PHh9g 

If you are interested in listing your property, please do not hesitate to contact us.